Amazon ripping of Brits with Kindles? Thats mean of them! and a deceptive title.


Good Evening.

I haven’t posted anything since something like the 20th of October. Sorry about that.

First off, I use a lot of hyperlinks here, so I’ll remind you on here, they’re orange.

Anyway, a Kindle from Amazon.co.uk costs £89.

A kindle case costs £24.99

A kindle from Amazon.com costs $79, ($109 without sponsored screensavers)

A kindle case costs $29.99

Let’s have a look at that:

$109 = £67.8889, for brits, £89

$79 = £49.2056. For brits, £89

£29.99 = £18.6793. For brits, £24.99

(conversion rates as of 2011-11-07 22:15 UTC.)

So we’re spending 1.3 times as much, 1.8 times as much if you take the sponsored screensavers.

And for the case it’s 1.3 times as much again.

So simply put, amazon are charging us a third again for a Kindle, just because we live in England. Why? I don’t think it costs £21 to ship each kindle over here. And I’d assume (although to make it clear I’ve never checked) that they aren’t made in America, so they have to be shipped there anyway.

Apparently, made in china. 1 2

So what reason is there for the price difference? Let’s look at books.

Now this is interesting, for the most part books cost about the same both sides of the Atlantic. Isn’t that weird? They can have the same price globally! Why not carry that over to the devices we read the damn things on? I’ve got three examples there, so it’s not exactly a good sample, I checked more, but I’m too lazy to write them down.

The Lord of the rings $19.61  = £12.2138, for brits, £11.99.

The War of the Worlds $3.64  = £2.26695, for brits, £2.27.

IT – Stephen King $8.21 = £5.11315, for brits, £4.99.

So, Amazon, what’s with that? Why can’t you charge us the same as you charge over there? I’ll concede, the number, its close, but the value of that number? Not so much.

And on that note, why don’t we get the Kindle touch or kindle fire at all? Some interesting theories here.

Just for fun, let’s guess at the price. It’s $99 in America, and $139 without sponsored screensavers. Bear in mind, these are just following the patterns for previous pricing, so 1.3 times for the non-sponsored, 1.8 times for sponsored.

So I’ll do this a few ways.

$99 = £61.6589, *1.8 = 110.98602

$99 * 1.8 =$178.20 = £110.982

$139 = £86.5693, *1.3 = £112.54009

$139 * 1.3 = $180.7 = £112.540

Well, the mean result so far is £111.762035. Then they seem to round off to a nearby figure ending in 9, so £109, or £119.

EDIT 28/03/2012: Well, the Kindle touch, and Kindle Touch 3G have finally been released here, and I was close. Kindle touch is £109, so I pretty much got that one right, the 3G is £169.

For now, that’s all I’m going to say on that, and when you look at that, remember that the UK figures have VAT, apparently the American taxes aren’t shown in the listed price, which messes up my calculations. VAT at present is 20% so for better comparisons, I’ll have to play with that a bit, I may do that tomorrow.

Till then, and after I suppose, Thanks for reading, Ta-ta.

Love Willski.

(now I have loads of hyperlinks to make… sarcastic yay…)

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